Retention is king

Retention is often the single most important measurement of any web or mobile application. It's arguably even more important than measuring revenue. If you have great retention but poor user life-time values (LTV) then you can normally refine and improve the latter. The opposite is not true. It's very hard…

Reaching out to customers that didn't complete a funnel

Calq's conversion funnels are often used to report on critical user journeys within an application. They allow you to define a set of actions that a user takes to reach a goal. Simple examples include site registration, uploading a new product, posting a comment etc. Take a real world example.…