18 months ago, we were acquired by one of our largest customers, Paddle, who are building the best way to sell software. This was a logical move that brought a lot of benefits to everyone at the time.
On one hand, Paddle’s vendors have enjoyed access to much better native analytics, and new insights into how their customers behave and purchase - something that they used to have to build themselves. On the other hand, Calq’s customers got an increasingly better product: we benefited from the millions of data points brought by Paddle to build smarter features.
Keeping both platforms made sense then. We have however made the difficult decision to shut down Calq as an independent platform on the 1st of Jun 2018 and focus on Calq-powered Paddle, because we strongly believe this is the best solution for both our customers and ourselves going forward, and the best way to fulfil our mission to help software companies get insights from their data.
Data and analytics are much more powerful in context. As it happens, context is what Paddle brings with the concepts of customers, apps, crashes, checkouts, subscription plans etc. which mean that we are working with highly structured data. This means that anything we build on top of the Paddle platform is much better than the same features built in Calq. Instead of seeing our customers build the same funnels around checkout abandonment or the performance of marketing campaign to increase trials, we can provide it natively within Paddle.
We’re aware that many of you currently depend on Calq, which is why we have come up with a progressive timeline to minimise the impact of this news on your businesses:
• We’ve already closed new signups to Calq, to focus our energy on helping our customers migrate.
• On 1st Jun 2018 we will stop recording new data. To assist you in your migration, our API endpoints for tracking data will return 200 OK responses, but not record the new data. This will ensure any older SDKs have slightly longer to migrate.
• Your data will still be available until 31st Jun 2018, when we will turn off access to Calq, including logins, reports and downloads.
• Unless you request to cancel sooner, your last subscription payment will be collected at the start of May.
• We will finally turn off all externally accessible APIs, which were still responding with HTTP code 200 until then, on 1st July 2018.
We will do everything we can to help you migrate away from Calq. We can provide CSV exports of all of the data you have collected with Calq so far, ready to be imported into an alternative platform. We recommend both Amplitude and Mixpanel as great companies offering a similar style of analytics to Calq. We also have our existing APIs to request aggregate data.
For our Enterprise customers, your account manager can assist you further, including helping you build an export plan if required. We want to make sure the transition is as smooth as it can be: please reach out if you have questions, require assistance with the export, or want to learn more about Paddle.
We'd very much like to thank for you supporting us over the years. Without our customers this journey wouldn't have been possible.
The Calq & Paddle Teams