case study

Getting started: What actions should I measure?

The hardest part of integrating with an action based analytics service, such as Calq, is actually defining the actions that you want to measure. Cataloguing actions Here at Calq we do a lot of data modelling for clients and have developed a process that works well for us. We start…

Example case: Analytics for a mobile game - Ancient Blocks (Part 3)

This week continues on from our last blog post (Part 2). As before, the example game "Ancient Blocks" is available on the App Store if you want to see the game in full. Optimising in app purchases (IAPs) Typically the goal of a mobile game is either brand awareness or…

Example case: Analytics for a mobile game - Ancient Blocks (Part 2)

This week continues on from our last blog post (Part 1). As before, the example game "Ancient Blocks" is available on the App Store if you want to see the game in full. Measuring gameplay The core driver of any mobile game is always going to be gameplay. It wont…

Example case: Analytics for a mobile game - Ancient Blocks (Part 1)

Over the next few weeks we are going to be publishing some example analytics cases and show where Calq has been used to provide the necessary insight. This week's example discusses some key metrics for a mobile game. Our example game, "Ancient Blocks", is actually available on the App Store…