Calq and the Shellshock bug

Earlier last week, a vulnerability was discovered in the widely distributed program bash. It was made public yesterday as CVE-2014-6271, but is more commonly known by its colloquial name of "Shellshock". The bash program is a common shell for evaluating and executing commands from user input and other programs. The…

Example case: Analytics for a mobile game - Ancient Blocks (Part 2)

This week continues on from our last blog post (Part 1). As before, the example game "Ancient Blocks" is available on the App Store if you want to see the game in full. Measuring gameplay The core driver of any mobile game is always going to be gameplay. It wont…

Example case: Analytics for a mobile game - Ancient Blocks (Part 1)

Over the next few weeks we are going to be publishing some example analytics cases and show where Calq has been used to provide the necessary insight. This week's example discusses some key metrics for a mobile game. Our example game, "Ancient Blocks", is actually available on the App Store…

Retention is king

Retention is often the single most important measurement of any web or mobile application. It's arguably even more important than measuring revenue. If you have great retention but poor user life-time values (LTV) then you can normally refine and improve the latter. The opposite is not true. It's very hard…

Reaching out to customers that didn't complete a funnel

Calq's conversion funnels are often used to report on critical user journeys within an application. They allow you to define a set of actions that a user takes to reach a goal. Simple examples include site registration, uploading a new product, posting a comment etc. Take a real world example.…